November 14th 2008

1. All media messages are constructed.　全ての情報は構成されている。 Who created this message?　この情報は誰が作成したの？



2. Media messages are constructed using creative language with its own rules. 構成された情報は独自の規則で優れた言語を使っている。　What creative techniques are used to attract my attention? 注意を惹きつけるためにどのような技術が使われていますか？



3. Different people experience the same media message differently. 人それぞれ同じ情報から異なった経験をする。How might different people understand this message differently from me? どのように人はそれぞれこの情報から理解するのだろう？



4. Media have embedded values and points of view. What lifestyles, values, and points of view are represented in, or omitted from, this message? どんな生活、価値、視点、がこの記事に書かれていますか？もしくは書かれていませんか？



5. Most media messages are constructed to gain profit and/or power. ほとんどの情報は利益や権力を得るために構成されている。 Why is this message being sent? なぜこの事件は記事となりを伝えているのですか？

Only 30 percent of backseat passengers belting up on regular roads

1. Who created this message? The Mainichi Daily news paper.



2. What creative techniques are used to attract my attention? 　① The headline uses larger and black type. ②The headline attracted me by using percentage.



3. How might different people understand this message differently from me?　① Some people might think why we must wear seatbelts.　② Some people might feel the new rule is troublesome.



4. What lifestyles, values, and points of view are represented in, or omitted from, this message? ① Recently traffic accident is incleasing. ② Goverment thought it must protect national safety.



5. Why is this message being sent? This news is very important because goverment is trying to desrease the traffic accident. If people don't know this rule, they are surprised, because if people violated the law, they must pay fine.